Case Study

Custom CRM for Resights Accelerates Growth

Who is Resights?

Resights is a rapidly growing company that achieved profitability within just six months and now serves over 1,000 customers. They provide easy and seamless access to real estate data, helping businesses save time and make more informed decisions to drive growth.

With a team of 45 employees and a diverse client base—including lawyers, architects, engineers, investors, real estate agents, property developers, and auditors—Resights has quickly established itself as the leading data platform in the industry. Their ambitions are both large and international, with a goal to automate data processes within the real estate sector.

The Challenge for Resights

As Resights expanded rapidly and gained more customers, they faced several critical challenges:

  • Lack of visibility into customer relationships and interactions.
  • Manual workflows that consumed unnecessary resources.
  • Risk of miscommunication and loss of important information.
  • Inefficient processes that negatively impacted the customer experience.
  • Limited scalability in systems and workflows to keep up with growth.

The Solution for Resights

ZRM implemented a custom CRM system fully integrated with Resights’ own software, centralizing customer and marketing data while enabling tracking of customer interactions on the Resights platform. The system was built around Resights’ preferred workflows, ensuring it supports their way of working instead of forcing them to adapt.

Additionally, the CRM was designed to be fully accessible and manageable via a mobile app for flexibility and ease of use.

Resights’ CRM System Includes:

  • Full integration with Resights’ proprietary platform
  • Integration with the CVR register for real-time company data
  • A unified dashboard for sales and customer success, including lead funnels and automated customer communication
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ZRM Centralized All Our Data in One System and Automated Key Processes

One of the biggest challenges with our previous system was the large number of manual processes for our teams. Additionally, all our customer data was scattered across multiple platforms.

Lars Horsbøl Sørensen

CEO

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