{"id":12874,"date":"2025-09-05T08:57:17","date_gmt":"2025-09-05T08:57:17","guid":{"rendered":"https:\/\/zrm.dk\/?post_type=cases&#038;p=12874"},"modified":"2025-09-08T08:35:19","modified_gmt":"2025-09-08T08:35:19","slug":"home-klara","status":"publish","type":"cases","link":"https:\/\/zrm.dk\/en\/cases\/home-klara\/","title":{"rendered":"home"},"featured_media":12873,"template":"","meta":{"_monsterinsights_skip_tracking":false,"ai_generated_summary":"","hero_baggrund":"12869","overskrift_hero":"Behind home\u2019s Klara: The real estate industry\u2019s first AI assistant","overskrift_virksomhed":"The real estate industry\u2019s first AI assistant","broedtekst_virksomhed":"<p data-start=\"0\" data-end=\"279\">home is one of Denmark\u2019s best-known real estate chains. With 185 offices, 120 franchisees, and more than 900 employees, the chain buys and sells properties worth around DKK 40 billion annually. Every week, up to 1 million Danes visit home.dk to search for homes or seek advice.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"281\" data-end=\"560\" data-is-last-node=\"\" data-is-only-node=\"\">As part of its strategy <em data-start=\"305\" data-end=\"328\">Forandring.Sammen \u201928<\/em> (Change.Together \u201928), home has set out to be a digital frontrunner in an industry rarely associated with technological innovation. In this effort, ZRM was chosen as the partner to develop Klara \u2013 the industry\u2019s first AI assistant.<\/p>\n","overskrift_udfordring":"Complex real estate transactions required new digital solutions","broedtekst_udfordring":"<p data-start=\"0\" data-end=\"212\">Buying a home is one of the biggest decisions in a Dane\u2019s life \u2013 but also one of the most complex. For many homebuyers, it means navigating a jungle of documents, data, and concepts that are difficult to grasp.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"214\" data-end=\"487\">At the same time, home wanted to free up time for their agents so they could focus on what they do best: providing advice with presence and professionalism. The challenge was to create a solution that could both assist homebuyers directly and strengthen the agents\u2019 work.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"489\" data-end=\"611\">Going from idea to live in under six months required intensive collaboration between ZRM and home. The process included:<\/p>\n<p>&nbsp;<\/p>\n<ul data-start=\"613\" data-end=\"1046\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"613\" data-end=\"699\">\n<p data-start=\"615\" data-end=\"699\">Establishing the digital foundation that can scale across the entire organization.<\/p>\n<\/li>\n<li data-start=\"700\" data-end=\"819\">\n<p data-start=\"702\" data-end=\"819\">Integrating both internal advisory materials and external data sources such as BBR, energy labels, and Google Maps.<\/p>\n<\/li>\n<li data-start=\"820\" data-end=\"963\">\n<p data-start=\"822\" data-end=\"963\">Training the AI model with input from agents and subject matter experts, ensuring that the language and advice match the local home office.<\/p>\n<\/li>\n<li data-start=\"964\" data-end=\"1046\" data-is-last-node=\"\">\n<p data-start=\"966\" data-end=\"1046\" data-is-last-node=\"\">Thorough testing and iteration with a strong focus on security and compliance.<\/p>\n<\/li>\n<\/ul>\n","overskrift_losning":"How Klara works in practice","brodtekst_losning":"<p data-start=\"0\" data-end=\"231\">Klara is more than a traditional chatbot. She provides homebuyers with quick and accurate answers \u2013 around the clock \u2013 based on both internal advisory materials and public data sources such as BBR, energy labels, and Google Maps.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"233\" data-end=\"497\">She has been trained by home\u2019s own agents, ensuring that communication reflects their expertise and language. The platform is built to be continuously expanded with new features such as property search, valuations, sales status, and integration with Danske Bank.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"499\" data-end=\"654\">With Klara, home has taken a decisive first step toward creating a digital customer universe where property search and advisory services go hand in hand:<\/p>\n<p>&nbsp;<\/p>\n<ul data-start=\"656\" data-end=\"910\">\n<li data-start=\"656\" data-end=\"727\">\n<p data-start=\"658\" data-end=\"727\">Homebuyers receive quick and accurate answers \u2013 anytime of the day.<\/p>\n<\/li>\n<li data-start=\"728\" data-end=\"798\">\n<p data-start=\"730\" data-end=\"798\">Agents gain more time for personal dialogue where it matters most.<\/p>\n<\/li>\n<li data-start=\"799\" data-end=\"910\">\n<p data-start=\"801\" data-end=\"910\">The organization is supported by a digital foundation that can be further developed for many years to come.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"912\" data-end=\"1120\">Klara is the first step in a longer digital journey. Work is already underway on new features such as property search, valuations, sales status, and integration with Danske Bank \u2013 all gathered in one place.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"1122\" data-end=\"1226\" data-is-last-node=\"\" data-is-only-node=\"\">Want to see how it works in practice? Visit home.dk, find a property, and let Klara guide you further.<\/p>\n","resultatet":"","brodtekst_-_resultatet":"","videoudtagelse_link":"","billede_-_udtagelse":"12870","overskrift_udtagelse":"It is new and groundbreaking technology, and AI assistants like Klara will, over time, transform the traditional way of buying and selling homes.","brodtekst_udtagelse":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ac20bafd-85ec-495d-9add-4ef03ae117d0-140\" data-testid=\"conversation-turn-156\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d0b5eb3d-dc34-421a-afbf-8a092aeb905d\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"189\" data-is-last-node=\"\" data-is-only-node=\"\">We want to free up time so that, as real estate agents, we can be more present where it truly makes a difference. AI should strengthen our professionalism and personality \u2013 not weaken them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","logo_udtagelse":"12000","overskrift_-_person":"Martin Wiesener","overskrift_stilling":"CEO","knap_tekst":"Try Klara","knap_link":"https:\/\/home.dk\/","_links_to":"","_links_to_target":""},"class_list":["post-12874","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>home | AI is revolutionizing real estate \u2013 meet Klara | ZRM<\/title>\n<meta name=\"description\" content=\"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zrm.dk\/en\/cases\/home-klara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"home | AI is revolutionizing real estate \u2013 meet Klara | ZRM\" \/>\n<meta property=\"og:description\" content=\"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zrm.dk\/en\/cases\/home-klara\/\" \/>\n<meta property=\"og:site_name\" content=\"ZRM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/ZRM\/100088803997329\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T08:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zrm.dk\/wp-content\/uploads\/2025\/09\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/\",\"url\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/\",\"name\":\"home | AI is revolutionizing real estate \u2013 meet Klara | ZRM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zrm.dk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg\",\"datePublished\":\"2025-09-05T08:57:17+00:00\",\"dateModified\":\"2025-09-08T08:35:19+00:00\",\"description\":\"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zrm.dk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg\",\"contentUrl\":\"https:\\\/\\\/zrm.dk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg\",\"width\":720,\"height\":720,\"caption\":\"Portr\u00e6t af en kvinde med briller og kr\u00f8llet h\u00e5r if\u00f8rt gr\u00e5 blazer, der smiler let foran en lys, uskarp baggrund.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/home-klara\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zrm.dk\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/zrm.dk\\\/en\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/zrm.dk\\\/en\\\/\",\"name\":\"ZRM\",\"description\":\"Saml dine systemer i &eacute;t.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zrm.dk\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#organization\",\"name\":\"ZRM\",\"url\":\"https:\\\/\\\/zrm.dk\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zrm.dk\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Logo_dark-e1727709595774.png\",\"contentUrl\":\"https:\\\/\\\/zrm.dk\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Logo_dark-e1727709595774.png\",\"width\":6329,\"height\":1885,\"caption\":\"ZRM\"},\"image\":{\"@id\":\"https:\\\/\\\/zrm.dk\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/ZRM\\\/100088803997329\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/z-r-m\",\"https:\\\/\\\/www.youtube.com\\\/@zrmaps\",\"https:\\\/\\\/www.instagram.com\\\/zrmdk\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"home | AI is revolutionizing real estate \u2013 meet Klara | ZRM","description":"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zrm.dk\/en\/cases\/home-klara\/","og_locale":"en_US","og_type":"article","og_title":"home | AI is revolutionizing real estate \u2013 meet Klara | ZRM","og_description":"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.","og_url":"https:\/\/zrm.dk\/en\/cases\/home-klara\/","og_site_name":"ZRM","article_publisher":"https:\/\/www.facebook.com\/people\/ZRM\/100088803997329\/","article_modified_time":"2025-09-08T08:35:19+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/zrm.dk\/wp-content\/uploads\/2025\/09\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/","url":"https:\/\/zrm.dk\/en\/cases\/home-klara\/","name":"home | AI is revolutionizing real estate \u2013 meet Klara | ZRM","isPartOf":{"@id":"https:\/\/zrm.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/#primaryimage"},"image":{"@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/#primaryimage"},"thumbnailUrl":"https:\/\/zrm.dk\/wp-content\/uploads\/2025\/09\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg","datePublished":"2025-09-05T08:57:17+00:00","dateModified":"2025-09-08T08:35:19+00:00","description":"home has become a digital frontrunner in real estate and has chosen ZRM as partner to develop Klara \u2013 the industry\u2019s first AI assistant.","breadcrumb":{"@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zrm.dk\/en\/cases\/home-klara\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/#primaryimage","url":"https:\/\/zrm.dk\/wp-content\/uploads\/2025\/09\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg","contentUrl":"https:\/\/zrm.dk\/wp-content\/uploads\/2025\/09\/output_still_image_c31ddf67-36a0-4fa2-a838-067c9296b971-e1757019638636.jpg","width":720,"height":720,"caption":"Portr\u00e6t af en kvinde med briller og kr\u00f8llet h\u00e5r if\u00f8rt gr\u00e5 blazer, der smiler let foran en lys, uskarp baggrund."},{"@type":"BreadcrumbList","@id":"https:\/\/zrm.dk\/en\/cases\/home-klara\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zrm.dk\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/zrm.dk\/en\/cases\/"},{"@type":"ListItem","position":3,"name":"home"}]},{"@type":"WebSite","@id":"https:\/\/zrm.dk\/en\/#website","url":"https:\/\/zrm.dk\/en\/","name":"ZRM","description":"Saml dine systemer i &eacute;t.","publisher":{"@id":"https:\/\/zrm.dk\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zrm.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zrm.dk\/en\/#organization","name":"ZRM","url":"https:\/\/zrm.dk\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zrm.dk\/en\/#\/schema\/logo\/image\/","url":"https:\/\/zrm.dk\/wp-content\/uploads\/2024\/11\/Logo_dark-e1727709595774.png","contentUrl":"https:\/\/zrm.dk\/wp-content\/uploads\/2024\/11\/Logo_dark-e1727709595774.png","width":6329,"height":1885,"caption":"ZRM"},"image":{"@id":"https:\/\/zrm.dk\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/ZRM\/100088803997329\/","https:\/\/www.linkedin.com\/company\/z-r-m","https:\/\/www.youtube.com\/@zrmaps","https:\/\/www.instagram.com\/zrmdk\/"]}]}},"_links":{"self":[{"href":"https:\/\/zrm.dk\/en\/wp-json\/wp\/v2\/cases\/12874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zrm.dk\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/zrm.dk\/en\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zrm.dk\/en\/wp-json\/wp\/v2\/media\/12873"}],"wp:attachment":[{"href":"https:\/\/zrm.dk\/en\/wp-json\/wp\/v2\/media?parent=12874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}