{"id":13630,"date":"2025-10-28T11:31:09","date_gmt":"2025-10-28T09:31:09","guid":{"rendered":"https:\/\/zrm.dk\/?post_type=cases&#038;p=13630"},"modified":"2026-04-13T15:31:22","modified_gmt":"2026-04-13T14:31:22","slug":"bryghuset-mon","status":"publish","type":"cases","link":"https:\/\/zrm.dk\/en\/cases\/bryghuset-mon\/","title":{"rendered":"Bryghuset M\u00f8n"},"featured_media":12910,"template":"","meta":{"_monsterinsights_skip_tracking":false,"ai_generated_summary":"","hero_baggrund":"12904","overskrift_hero":"Bryghuset M\u00f8n","overskrift_virksomhed":"Bryghuset M\u00f8n","broedtekst_virksomhed":"<p>Bryghuset M\u00f8n is known for its craftsmanship and the taste of M\u00f8n \u2013 from the golden Nordfeld Guld to the velvety H\u00e5rb\u00f8lle Honning Porter. But behind the great beers, the company faced a familiar problem: too many manual workflows and systems that didn\u2019t communicate properly with each other.<\/p>\n","overskrift_udfordring":"The Challenge","broedtekst_udfordring":"<p data-start=\"0\" data-end=\"267\">When we met Bryghuset M\u00f8n, their digital day-to-day operations were marked by manual processes and scattered systems. This meant that knowledge about customers and inquiries was often fragmented, and they spent an unnecessary amount of time tying everything together.<\/p>\n<ul data-start=\"269\" data-end=\"540\">\n<li data-start=\"269\" data-end=\"333\">\n<p data-start=\"271\" data-end=\"333\">No unified CRM solution for sales and customer communication<\/p>\n<\/li>\n<li data-start=\"334\" data-end=\"403\">\n<p data-start=\"336\" data-end=\"403\">Customer data and contact lists were spread across multiple tools<\/p>\n<\/li>\n<li data-start=\"404\" data-end=\"476\">\n<p data-start=\"406\" data-end=\"476\">Lack of integrations with accounting and business registration (CVR)<\/p>\n<\/li>\n<li data-start=\"477\" data-end=\"540\">\n<p data-start=\"479\" data-end=\"540\">Customer service lacked a centralized overview of inquiries<\/p>\n<\/li>\n<\/ul>\n","overskrift_losning":"How We Built the Solution","brodtekst_losning":"<p data-start=\"0\" data-end=\"104\">For Bryghuset M\u00f8n, we established a complete CRM setup with features that provide clarity and save time:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-start=\"0\" data-end=\"158\">\n<p data-start=\"2\" data-end=\"158\"><strong>CRM as the central hub \u2013<\/strong> integration with Business Central ensures that financial data can be viewed directly in the CRM without needing to switch systems<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"282\">\n<p data-start=\"161\" data-end=\"282\"><strong>Sales process optimization \u2013<\/strong> setup of pipelines and workflows, making sales stages clearly defined and easier to manage<\/p>\n<\/li>\n<li data-start=\"283\" data-end=\"419\">\n<p data-start=\"285\" data-end=\"419\"><strong>Customer segmentation \u2013<\/strong> creation of segments within the CRM, allowing targeted communication and follow-ups with the right customers<\/p>\n<\/li>\n<li data-start=\"420\" data-end=\"584\">\n<p data-start=\"422\" data-end=\"584\"><strong>Newsletter functionality \u2013<\/strong> transition from Mailchimp to Zoho Campaigns, integrated with the CRM so future newsletters can be tailored based on customer profiles<\/p>\n<\/li>\n<li data-start=\"585\" data-end=\"725\">\n<p data-start=\"587\" data-end=\"725\"><strong>Support and tickets \u2013<\/strong> implementation of Zoho Desk, enabling customer service to handle inquiries in a structured way with full oversight<\/p>\n<\/li>\n<li data-start=\"726\" data-end=\"859\">\n<p data-start=\"728\" data-end=\"859\"><strong>Business registration lookup \u2013<\/strong> automatic retrieval of company data, allowing new contacts to be correctly created in just seconds<\/p>\n<\/li>\n<li data-start=\"860\" data-end=\"1024\">\n<p data-start=\"862\" data-end=\"1024\"><strong>Onboarding and quality assurance \u2013<\/strong> ensuring the entire team can quickly adopt the system, with the option to add dashboards and additional reporting in the future<\/p>\n<\/li>\n<\/ul>\n<div class=\"elementor-element elementor-element-2f69a8d6 elementor-widget elementor-widget-heading\" data-id=\"2f69a8d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><\/div>\n","resultatet":"The result","brodtekst_-_resultatet":"<div class=\"elementor-element elementor-element-2f69a8d6 elementor-widget elementor-widget-heading\" data-id=\"2f69a8d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<p>Today, Bryghuset M\u00f8n has a modern CRM that brings the entire business together:<\/p>\n<\/div>\n<ul data-start=\"94\" data-end=\"451\">\n<li data-start=\"94\" data-end=\"164\">\n<p data-start=\"96\" data-end=\"164\">More time for customers \u2013 less time spent on manual administration<\/p>\n<\/li>\n<li data-start=\"165\" data-end=\"247\">\n<p data-start=\"167\" data-end=\"247\">Improved customer service \u2013 inquiries are handled quickly and all in one place<\/p>\n<\/li>\n<li data-start=\"248\" data-end=\"356\">\n<p data-start=\"250\" data-end=\"356\">More reliable and accurate data \u2013 automatic business registration lookups and integrations reduce errors<\/p>\n<\/li>\n<li data-start=\"357\" data-end=\"451\">\n<p data-start=\"359\" data-end=\"451\">A system that grows with the company \u2013 from sales and support to finance and communication<\/p>\n<\/li>\n<\/ul>\n","videoudtagelse_link":"","billede_-_udtagelse":"12905","overskrift_udtagelse":"F\u00f8r havde vi information liggende mange steder, og det tog tid at finde rundt i. Nu har vi \u00e9t system, hvor alt h\u00e6nger sammen \u2013 det giver os mere tid til kunderne og til at fokusere p\u00e5 det, vi er bedst til: at brygge \u00f8l.","brodtekst_udtagelse":"","logo_udtagelse":"12909","overskrift_-_person":"Thomas Stecher","overskrift_stilling":"Indehaver","knap_tekst":"Visit Bryghuset M\u00f8n","knap_link":"https:\/\/bryghusetmoen.dk\/","_links_to":"","_links_to_target":""},"class_list":["post-13630","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bryghuset M\u00f8n | Bryghuset M\u00f8n | ZRM<\/title>\n<meta name=\"description\" content=\"Bryghuset M\u00f8n is known for its craftsmanship and the taste of M\u00f8n. 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