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Case Study

Simplifying Strategy and Operations

What is DIF?

Danmarks Idrætsforbund (DIF), Denmark’s largest sports organization, represents over 9,000 sports clubs and more than two million members. With a mission to promote physical activity, strengthen community, and manage strategic initiatives, DIF required an efficient system to centralize operations, enhance visibility into strategic efforts, and streamline collaboration across its diverse network.

To address these needs, ZRM partnered with DIF to implement a tailored CRM solution, providing a centralized platform for strategy tracking, document management, and reporting.

Challenges and Pain Points

DIF’s operational challenges stemmed from its complexity as a large organization with diverse stakeholders. Key challenges included:

 

  • Fragmented Systems: DIF lacked a unified platform to manage strategy plans, agreements, and funding programs, resulting in inefficiencies.
  • Manual Processes: Strategy tracking and document management were reliant on manual workflows, consuming valuable time and resources.
  • Scalability Needs: DIF required a solution that could grow alongside its evolving programs and integrate seamlessly with external systems.

 

These challenges underscored the need for a comprehensive CRM system to streamline operations and enhance strategic management.

The Solution

ZRM delivered a custom Zoho CRM system tailored to DIF’s unique requirements. The solution included:

 

  • Strategic Tracking System: A module allowing DIF to create, monitor, and update strategic plans with dynamic taxonomies and reporting capabilities.
  • Document Automation: Integration with Zoho Sign for generating and managing strategic agreements efficiently.
  • Custom Dashboards: Simplified visualizations for reviewing strategic progress and funding distribution, ensuring transparency for internal and external stakeholders.
  • Scalable Integration: The solution was designed with open APIs to allow seamless integration with existing DIF tools, ensuring adaptability for future needs.

 

This comprehensive solution enabled DIF to streamline its workflows and centralize its strategic operations.

Visit Danmarks Idrætsforbund
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ZRM has helped us create an integrated and user-friendly system that makes our strategic work more efficient and transparent.

They have been able to identify and meet our needs, delivering a solution that supports both our daily operations and our long-term goals.

Jeppe Hirschberg Jensen

Digital Advisor

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