Systems for Sports Clubs
CRM for Sports Clubs: Efficient Management of Sponsorships, Contracts, and Administration
At ZRM, we help sports clubs streamline their operations by consolidating sponsorship management, contracts, finances, and administration into a user-friendly CRM system. With automated processes and improved data insights, clubs can focus on developing their organization instead of spending time on manual tasks.
We Solve Your Challenges
1. Unstructured Sponsorship and Contract Management
We centralize all sponsorships and contracts, send reminders for important deadlines, and ensure a professional handling of partnerships.
2. Lack of Overview of Sales and Partnerships
We optimize pipeline management, ensuring the club always has insight into leads, negotiations, and agreements.
3. Manual Administrative Tasks Take Up Too Much Time
We automate invoicing, follow-ups, and administrative tasks so the club can focus on core activities.
4. Lack of Integration Between Systems
We connect finance, ticket sales, and merchandise platforms so the club operates in a single, integrated system.
Tailored for Sports Clubs
Our solution provides the ability to:
- Centralize sponsorship management and finances in one place
- Automate administrative tasks and reduce errors
- Connect systems and eliminate duplicate work
- Structure sales and partnership management for increased efficiency
- Provide real-time insights into key figures and sponsorship value
Why Use a Tailored CRM?
Many sports clubs experience inefficiencies due to manual processes and fragmented data management.
With a CRM optimized for sports clubs, you can:
- Centralize sponsorship and contract management
- Automate invoicing and administration
- Gain real-time insights into sponsorship value and finances
- Streamline sales and partnership processes
Optimize Sponsorship Management
Centralized Sponsorship Management
Many sports clubs rely on manual systems to manage sponsorships, making it difficult to track engagement and renewals.
- Centralizes all sponsorship agreements in one system
- Automated reminders for renewals and activation
- Measures sponsor engagement and ROI
Improve Invoicing
Efficient Invoicing and Financial Management
Many clubs use different systems for accounting and invoicing, leading to inefficiencies.
We provide:
- Integration with financial systems for automated invoicing
- Real-time insights into finances and sponsorship revenue through dashboards
- Automatic reminders for unpaid invoices
Streamline Contract Management
Digital Contract Management
Manual contract handling increases the risk of errors, missed deadlines, and lack of oversight.
- Centralizes contracts in one system with version control
- Automates e-signatures and approval workflows for faster processing
- Sets up automatic reminders to ensure no agreements are overlooked
Case Study
How We Helped Fremad Amager
A sports club needed a new CRM solution to manage operational tasks related to sponsorship agreements, contracts, offers, invoicing, and inventory management. Previously, data was fragmented across multiple systems, making it difficult to maintain an overview and optimize sales and partner management.
ZRM developed a flexible and scalable CRM solution that:
- Centralized sponsorship management, contracts, and finances in one system
- Automated pipeline management and structured sales processes
- Integrated financial and administrative tools for improved data sharing
This resulted in a more streamlined and efficient workflow, enabling important tasks to be handled faster and with greater precision.
Ensure Compliance
Security, Scalability, and User-Friendliness
Sports clubs handle confidential data, requiring high security and compliance.
Our CRM solution provides:
- GDPR-compliant data security with advanced access control
- Encrypted data storage to protect client information
- A scalable platform that grows with your organization
- A user-friendly interface that simplifies compliance for staff
Reliable Support and Operations
When dealing with sponsorships, finances, and contracts, operational reliability and support are crucial. That’s why we offer:
- Danish development and support with industry expertise, ensuring you always have an expert who understands your needs
- GDPR-compliant data security to ensure sensitive information is handled correctly
- Reliable solutions with high uptime, ensuring your systems always function optimally
Our experience with sports clubs has taught us that a CRM is only successful if it is user-friendly, reliable, and backed by the right guidance.
Dashboards with Key Metrics and Reporting
Running a sports club effectively requires a complete overview of sponsorship revenue, ticket sales, partnerships, and finances.
With a tailored CRM, you gain access to intelligent dashboards that:
- Visualize sponsorship revenue and contract status
- Track ticket sales, merchandise revenue, and event participation
- Provide real-time insights into your sales pipeline, ensuring no sponsorship opportunities are lost
- Measure sponsorship and marketing ROI
- Deliver better data to management and the board
Sports Clubs Already Using Our Solutions
Fremad Amager

Fremad Amager is an ambitious and historic football club based in Amager. The club is committed to running a financially responsible organization with a long-term goal of returning to the Danish Superliga.
AB Gladsaxe

Akademisk Boldklub Gladsaxe (AB) is a prestigious Danish football club with nine national championships, a strong focus on talent development, and an ambitious vision for the future.
BSH

Bjerringbro-Silkeborg Håndbold (BSH) is one of Denmark’s most successful handball clubs, both on and off the court. The club is dedicated to being a leader in sports, business, and events.
Ready for a CRM Built for Sports Clubs?
With our industry expertise and experience, we know what it takes to optimize your processes. Whether you want to streamline sponsorship management, gain better financial insights, or automate daily administration, we can customize a solution to meet your exact needs.
Let’s have a non-binding conversation about how we can strengthen your sports club with the right CRM.