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Fremad Amager, a historic football club on Amager, has a clear vision of balancing financial sustainability with their ambition to return to the top of Danish elite football. In addition to their on-field goals, the club prioritizes providing exceptional value to their sponsors through innovative sponsorship products and their business network, “Øens Erhvervsnetværk.”
When Fremad Amager welcomed new ownership in early 2022, the need for a unified CRM system became clear. The club required a solution to streamline operations across departments, provide structure to their commercial efforts, and offer a superior experience for sponsors.
With the new ownership, Fremad Amager sought to professionalize its operations. Key challenges included:
These gaps limited the club’s ability to scale its sponsorship products and provide a premium experience to their partners.
ZRM collaborated with Fremad Amager to evaluate their challenges and identify specific areas for improvement. The assessment revealed the critical need to consolidate sponsor, ticketing, and event management into a single platform to eliminate redundancies and improve coordination. A more structured sales funnel was also necessary to enhance outreach and follow-up processes, ultimately increasing sponsor conversions and retention rates. Furthermore, the club required scalable tools that could address immediate operational needs while supporting their long-term growth ambitions. This in-depth evaluation laid the groundwork for a solution tailored to Fremad Amager’s unique requirements.
ZRM implemented a customized Zoho CRM system designed for the professional sports industry. The solution included:
The modular nature of the system not only met Fremad Amager’s immediate needs but also allowed for future scalability, ensuring that the solution could evolve alongside the club’s ambitions.
The implementation process was designed to align seamlessly with Fremad Amager’s workflows. ZRM worked closely with the club’s commercial team to configure modules that integrated sponsorship sales, ticketing, and business network management. The structured sales funnel and automated processes reduced manual workloads, enabling the team to focus on building strong relationships with sponsors and partners. By tailoring the system to Fremad Amager’s unique needs, ZRM ensured a smooth transition and immediate operational benefits.
The tailored Zoho CRM system delivered by ZRM transformed Fremad Amager’s commercial operations. The centralized platform streamlined workflows and improved collaboration across departments, while the structured sales funnel enhanced sponsor engagement and retention. As a result, Fremad Amager saw full capacity in sponsor products, a significant expansion of “Øens Erhvervsnetværk,” and stronger relationships with partners. The club is now well-positioned to achieve its financial and operational goals while continuing to deliver exceptional value to its sponsors.
Through their partnership with ZRM, Fremad Amager successfully implemented a tailored Zoho CRM solution that addressed their operational challenges and positioned them for long-term growth. The system streamlined sponsorship management, optimized sales workflows, and centralized operations into a cohesive platform. With improved sponsor engagement, an expanded business network, and a scalable solution in place, Fremad Amager is now equipped to achieve both its financial goals and its vision of returning to the top of Danish elite football. This collaboration highlights ZRM’s ability to deliver customized CRM solutions that drive efficiency and create value for professional organizations.
We free up time and provide clarity so businesses can focus on refining their product and boosting sales.
We’ve received a tailored system at an affordable price, with the flexibility to develop it further over time. ZRM delivered an all-in-one solution at a fixed price in a modular environment, perfectly suited to a business model like ours as a professional football club.
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