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ChatGPT Atlas: The browser that thinks with you
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With the launch of ChatGPT Atlas, OpenAI has taken a significant step toward a new digital reality. Atlas is not just an update to ChatGPT, it is a map of the knowledge and data sources that the language model draws upon.
With ChatGPT Atlas, OpenAI introduces not just another chatbot, but what could be described as a new operating system for knowledge work. As reported by The Guardian, “the browser is designed to provide a more personalized web experience and includes a ChatGPT sidebar that enables users to asks questions about or engage with various aspects of each website they visit”.
According to AP News, OpenAI is moving directly into the browser market, embedding AI as part of the everyday internet experience. The first release is available for macOS, also in Denmark, with Windows, iOS, and Android versions coming soon.
ChatGPT Atlas marks OpenAI’s entry into the browser market, introducing a web experience built entirely around its flagship AI assistant. The new macOS browser integrates ChatGPT into a persistent sidebar, allowing users to summarize pages, compare products, analyze data, or even rewrite selected text within any site.
Atlas also includes a preview of Agent Mode, a feature that lets ChatGPT carry out complex, multi-step tasks such as planning trips or conducting product research. Users can interact with the AI while browsing, transforming the web from a static environment into an active, conversational workspace.
Atlas places strong emphasis on user control. Privacy settings allow people to decide what the browser remembers, how data is used, and whether any browsing information contributes to model training. A feature called “browser memories” can optionally retain insights from past sessions to make future interactions more personal and context-aware.
While ChatGPT Atlas doesn’t aim to expose how AI reasoning works internally, it represents a step toward more seamless and context-aware digital assistance. By embedding ChatGPT directly into the browsing experience, Atlas brings the assistant closer to where users already work; helping them interpret information, summarize content, and take action within the flow of their everyday web tasks.
The result is a browser that blurs the boundary between search, automation, and conversation. Atlas signals OpenAI’s ambition to move beyond traditional chat interfaces toward AI tools that live alongside users in their daily digital environments: a practical step toward more contextual and user-controlled AI.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
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