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ChatGPT Pulse From Questions To Proactive Recommendations
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OpenAI has just introduced Pulse – a new feature in ChatGPT where the AI no longer simply reacts to user input, but proactively suggests relevant updates and actions. Pulse gathers input from previous conversations, user feedback, and integrated sources such as email and calendar, and presents suggestions in the form of compact information cards.
For businesses, this signals that AI assistants are no longer just tools for handling individual tasks – they are becoming continuous links between data, decisions, and daily workflows.
Pulse has been tested in user groups – including students who have used it to organize notes, get an overview of deadlines, and receive reminders.
OpenAI also highlights several clear use cases:
While concrete experiences are still limited to OpenAI’s internal testing and examples, they offer a glimpse of how Pulse could be applied in practice as organizations begin to experiment with it.
A key pattern is that Pulse becomes most valuable when the user actively guides what should be prioritized. The organizations that succeed are those that define clear parameters for what types of information should be monitored and how feedback is given.
A key pattern is that Pulse becomes most valuable when the user actively guides what should be prioritized. In the same way, organizations that succeed with generative AI are those that set clear parameters for how tools are used and embed feedback into workflows. A 2024 WEF report, Unlocking Value from Generative AI, states that, “Value-based change management is critical to addressing human impact and ensuring the workforce remains engaged and upskilled.”
This reflects a broader trend: companies that systematically invest in skills development and change management capture significantly more value from generative AI than those that simply implement the tools without organizational integration.
Pulse is still in preview, but its introduction points to a shift: from reactive systems to proactive assistants. This brings both opportunities and challenges:
It’s worth noting that Pulse doesn’t deliver “final decisions,” but rather helps organizations ask the right questions. In this way, the technology is a step toward a more symbiotic collaboration between humans and AI.
Currently, Pulse is only available to ChatGPT Pro users on iOS and Android, and it remains in a preview stage with limited functionality. The feature is not yet supported on the web or desktop. OpenAI has stated that Pulse will expand beyond early access, with the long-term goal of making it broadly available, but no official timeline has been confirmed. This means users who want to try Pulse today must do so through the mobile app, while the web and desktop rollout will depend on ongoing feedback and improvements gathered during the preview phase.
At ZRM, we see Pulse as an important step toward a new kind of workflow; one where the AI doesn’t just execute tasks on command, but becomes an active participant in decision-making processes. However, the true value can only be realized when organizations take a structured approach to data sources, governance, and user training.
Pulse is not a finished solution, but a tool that can help companies ask better questions and strengthen continuous learning across teams. We believe that companies already experimenting with proactive AI features today will be better positioned when this way of working becomes a natural part of everyday business.
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We’ve Been There Ourselves: Scaling businesses from idea to exit – and witnessing how the right IT systems can make the difference between chaos and control, stagnation and growth. With backgrounds in venture capital, entrepreneurship, and IT, we’ve seen firsthand what works in practice – and what gets in the way. That’s why we build solutions that not only organize data but drive real progress.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
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