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From AI as an Idea to AI in Operation - MIT Shows What Works in Practice
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News
A new article from MIT News shows how entrepreneurs are using artificial intelligence as a practical tool, not as an experiment. Instead of focusing on model-building and technological hype, they are working to make AI production-ready, scalable, and integrated into the business. This approach aligns closely with our own experience: AI only creates value when it can be operated, integrated, and used strategically, not merely demonstrated.
MIT’s article describes the work within the Delta V accelerator program, where students and alumni develop startups with the support of tools like Jetpack, an AI app that guides entrepreneurs through the 24 steps of disciplined entrepreneurship. As well as Orbit, a digital platform that brings together MIT’s entrepreneurial ecosystem and resources.
According to MIT, AI has truly moved from the research lab into business development, but the core principles of entrepreneurship remain the same.
The article quotes the program’s director, Paul Cheek, as saying that AI is simply “another new tool in the toolkit.” It’s not the technology that drives success, but the ability to apply it purposefully and validate it in practice.
According to MIT News, some MIT startups are working to integrate AI into multiple processes, from idea development and marketing to programming, while also experimenting with how AI can support decision-making and customer interactions.
These companies embed AI across the entire workflow, from data collection to real-time decision-making. This shows that the value lies not in experimentation, but in stable, consistent application.
At ZRM, we recognize the pattern. Many organizations have already experimented with AI, but few have succeeded in making the solutions operational.
Three recurring challenges stand out:
Value-driven AI is about the opposite: getting the right models to function reliably across teams, data, and systems.
This requires:
MIT’s experiences emphasize that AI should not stand alone as a technology but be seen as part of the business infrastructure.
At ZRM, we follow the same principle: ensuring that AI solutions can actually be operated, documented, and deliver measurable value.
When AI becomes a natural part of everyday operations, not an experiment, but an integrated process; the technology truly begins to make a difference. Not in the presentations, but in the actual operations.
We closely follow developments in technology and share selected news that may impact how companies work with CRM, AI, and digitalization.
We’ve Been There Ourselves: Scaling businesses from idea to exit – and witnessing how the right IT systems can make the difference between chaos and control, stagnation and growth. With backgrounds in venture capital, entrepreneurship, and IT, we’ve seen firsthand what works in practice – and what gets in the way. That’s why we build solutions that not only organize data but drive real progress.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
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