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Google Trends gets AI-powered analysis
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Developments in artificial intelligence continue to influence how we work with data in practice. Google has launched an updated Explore page in Google Trends, where Gemini is used to make it easier to explore and compare search trends.
The core of the news is not Google Trends as an analysis tool. It is that even very simple and open data platforms are now beginning to guide users more actively in their work with data.
Google Trends is used by journalists, marketers, and analysts as a quick way to see what is trending in search queries. Its strength has been simplicity and accessibility, not deep analysis.
With the new Explore page, Gemini automatically suggests related search terms and inserts them directly into the comparison. This shortens the time from idea to overview and makes it easier to ensure that you are actually looking at relevant data.
The AI does not provide explanations or conclusions, but helps with structure and navigation within the data. This represents an important shift in the user experience.
For many organizations, Google Trends plays a limited role. But the update points to a broader expectation: that systems should not only display data, but also help users work with it efficiently.
When even simple tools begin to suggest relationships and relevant perspectives, the same expectation will arise for internal systems, from BI and reporting to CRM and sales data.
At ZRM, we see Google’s update as a clear example of how AI works best in practice: as a layer on top of existing systems, where value is created through the interaction between data, structure, and user experience.
At the same time, this places higher demands on data quality and architecture. The better the foundation, the more useful the AI layer built on top of it becomes.
Google Trends is an everyday tool, and that is precisely why the update is interesting. It shows how AI is gradually becoming an expected part of data tools, not as hype, but as a practical improvement in how data is used in everyday work.
We closely follow developments in technology and share selected news that may impact how companies work with CRM, AI, and digitalization.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
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