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AI tools have reached a point where they no longer merely support technical work, they can now also pass the tests companies use to assess technical competence. This became clear in January, when AI company Anthropic revealed that they have repeatedly had to redesign their technical take-home test because candidates were able to solve the tasks using Claude at a level that matched or exceeded top human candidates.
The story is not only interesting for AI developers. It points to a more fundamental challenge: many of the methods companies use to evaluate technical skill are rapidly losing their signal value in an AI-driven working life.
Anthropic’s original take-home assignment was designed to test deep technical understanding through optimization of complex code. With the latest versions of Claude, however, the test became trivial for the AI. As a result, the interview effectively measured how efficiently a candidate could use AI, not the candidate’s own understanding, judgment, or ability to make technical decisions.
This raises a central question for many organizations: if AI can deliver correct and efficient output, what is it that we are actually trying to evaluate in humans?
For IT leaders and decision-makers, this development means that traditional technical tests and take-home assignments can no longer stand alone. As AI becomes a standard tool, it becomes necessary to shift focus away from pure solution tasks toward evaluating:
This points toward more situation-based assessments, live cases, and tasks where reflection and reasoning are weighted more heavily than the output itself.
At ZRM, we see this development as a clear signal that both recruitment and internal competence assessments need to be rethought. When AI is an integrated part of everyday work, it makes less sense to try to isolate “human capability” from technology. Instead, companies should design evaluations and workflows that reflect reality: humans making decisions in interaction with advanced systems.
This places demands on both processes and systems, from how tasks are structured to how data and tools support transparency, learning, and accountability. The goal is not to fight AI, but to ensure that the organization can still assess quality, judgment, and long-term value.
Anthropic’s experience shows that the challenge does not lie in the technology, but in the models we use to understand and measure human contribution. And that, precisely, will become a decisive competitive factor in the years ahead.
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We’ve Been There Ourselves: Scaling businesses from idea to exit – and witnessing how the right IT systems can make the difference between chaos and control, stagnation and growth. With backgrounds in venture capital, entrepreneurship, and IT, we’ve seen firsthand what works in practice – and what gets in the way. That’s why we build solutions that not only organize data but drive real progress.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
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