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Europe is at an important moment in shaping how artificial intelligence develops, and The European Commission says that acting with ambition, speed, and foresight will be key to shape the future of AI.
The EU Commission’s new Apply AI Strategy “is designed to enhance the competitiveness of strategic sectors and strengthen the EU’s technological sovereignty” – marking a shift from regulation to implementation.
At ZRM, we see the strategy as a necessary framework for what is now becoming the most important task for companies: making AI work in practice, safely, responsibly, and data-driven.
In its AI Continent Action Plan (2025), the European Commission emphasizes an “AI-first” approach, where artificial intelligence is systematically considered as a solution and implemented across sectors such as manufacturing, healthcare, energy, mobility, and public administration.
At the same time, the Apply AI Alliance is being established, a common European forum bringing together industry, the public sector, academia, social partners and civil society.
And through new Experience Centres for AI, small and medium-sized enterprises in particular will gain easier access to knowledge and test environments.
According to Andreas Holbak Espersen, Director of DI Digital, the timing is critical:
“Europe is well on its way to becoming its own worst enemy in the AI race. We have the talent, we have the companies, and we have the opportunities, but we’re suffocating them with bureaucracy and barriers… Now it’s about turning the strategy into action.”
For ZRM, it is a positive development that the EU is focusing on governance, ethics, and security as an integrated part of its AI strategy.
Systematic work with data management, transparency, and operational reliability can help companies both protect themselves and improve their competitiveness.
In many organizations, the next step is therefore not to develop more AI models, but to create structure, coherence, and control: Which data do we use? How do we ensure quality and compliance? And how is AI integrated with existing business systems?
At ZRM, we help companies turn AI strategies into tangible impact, through solutions where data, processes, and governance are aligned from the start.
Our experience shows that AI only creates value when it becomes a natural part of operations, not an isolated project.
That’s why we work with three principles for successful implementation:
The strategy is backed by concrete initiatives such as a new AI Act Service Desk, designed to help companies navigate regulations and ensure compliance.
At the same time, the EU is building on Mario Draghi’s Report on the Future of European Competitiveness, a 2024 strategy outlining how Europe must boost productivity, innovation, and digital infrastructure to stay globally competitive. Yet, according to EPIC, a Brussels-based policy think tank tracking and promoting EU reforms and competitiveness, only around 11 percent of recommendations have been fully implemented, highlighting the gap between vision and action. The Apply AI Strategy therefore marks a shift from ambition to execution; an invitation to turn policy into measurable results.
For business and technology leaders, the message is clear: Europe’s AI future will be shaped not by policy papers, but by how effectively organisations turn strategy into practice. That requires strong data foundations, secure integrations, and governance that enables innovation rather than slowing it down.
At ZRM, we help companies take that step, from compliance to competitiveness. Because when AI is built on structure and accountability, it doesn’t just support operations. It strengthens them.
AI only becomes a strength when it proves itself in everyday practice. And that’s exactly where ZRM makes the difference.
We closely follow developments in technology and share selected news that may impact how companies work with CRM, AI, and digitalization.
We’ve Been There Ourselves: Scaling businesses from idea to exit – and witnessing how the right IT systems can make the difference between chaos and control, stagnation and growth. With backgrounds in venture capital, entrepreneurship, and IT, we’ve seen firsthand what works in practice – and what gets in the way. That’s why we build solutions that not only organize data but drive real progress.
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Here, Magnus – one of our leading specialists in CRM systems and digital strategy – shares expert knowledge through news updates, newsletters, industry insights, and practical guides on how businesses can optimize workflows and drive growth with innovative software solutions.
Et CRM-system (Customer Relationship Management) er en softwareløsning, der hjælper virksomheder med at organisere, spore og optimere deres interaktioner med kunder og leads. Det centraliserer kundedata og muliggør en mere personlig og struktureret tilgang til kundehåndtering, hvilket kan forbedre både salgsresultater og kundetilfredshed.
CRM-systemer reducerer behovet for manuelle opgaver ved at automatisere processer som opfølgninger, datarapportering og kundekommunikation. Det giver alle afdelinger adgang til opdaterede data, så de arbejder ud fra samme grundlag, hvilket forbedrer intern kommunikation og beslutningsdygtighed.
CRM-data giver indsigt i kundeadfærd, salgsmønstre og markedsudvikling. Ved at analysere disse data kan du:
• Forudsige salgstendenser
• Tilpasse din salgsstrategi
• Forbedre kundeoplevelsen
ZRM’s CRM-platform hjælper dig med at udnytte CRM-data optimalt, så du kan træffe bedre forretningsbeslutninger.
En CRM-specialist kan:
• Vejlede dig i valg og opsætning af din CRM-løsning
• Optimere dine CRM-tools for maksimal effektivitet
• Udvikle en skræddersyet CRM-strategi til din virksomhed
ZRM’s CRM-specialister hjælper dig med at sikre, at dit CRM-system arbejder optimalt fra dag ét.
Ja, CRM-systemer som Zoho CRM er ideelle til både små og store virksomheder. De tilbyder fleksible løsninger, så mindre virksomheder kan starte med et grundlæggende setup og udvide funktionaliteten, i takt med at behovene vokser.
De vigtigste funktioner afhænger af din virksomheds behov, men typiske CRM-funktioner inkluderer kontaktstyring, automatisering af arbejdsopgaver, pipeline-administration, datavisualiseringer, realtidsrapportering og integrationer med andre systemer.
Med et CRM kan kundeserviceteamet tilgå komplet kundehistorik, hvilket muliggør en hurtig og personlig håndtering af forespørgsler. Det kan også automatisere opfølgning og sende påmindelser, hvilket forbedrer responsen og styrker kundetilfredsheden.
Ja, de fleste moderne CRM-systemer, inklusiv Zoho CRM, har åbne API’er og integrationsevner, der gør det muligt at forbinde dem med økonomisystemer, e-mail-marketingværktøjer, kalendere og mange andre platforme. Dette skaber en mere effektiv informationsstrøm og fjerner siloer mellem afdelinger.
CRM-systemer kan analysere historiske data og identificere tendenser, som hjælper med at forudsige fremtidig efterspørgsel og salgsudvikling. Med denne indsigt kan virksomheder planlægge deres ressourcer og tilpasse marketingindsatserne proaktivt.
Prisen på et CRM-system kan variere afhængigt af kompleksitet, antal brugere og tilvalgte funktioner. Nogle CRM-systemer tilbyder gratis versioner med basale funktioner, mens andre har abonnementsplaner med priser baseret på funktionalitet og antal brugere. Det er værd at overveje både omkostninger til licenser og potentielle integrations- og supportomkostninger.
Stay updated with the latest news and valuable insights from ZRM. Our newsletter includes:
