Case Study

Bryghuset Møn

Bryghuset Møn

Bryghuset Møn is known for its craftsmanship and the taste of Møn – from the golden Nordfeld Guld to the velvety Hårbølle Honning Porter. But behind the great beers, the company faced a familiar problem: too many manual workflows and systems that didn’t communicate properly with each other.

The Challenge

When we met Bryghuset Møn, their digital day-to-day operations were marked by manual processes and scattered systems. This meant that knowledge about customers and inquiries was often fragmented, and they spent an unnecessary amount of time tying everything together.

  • No unified CRM solution for sales and customer communication

  • Customer data and contact lists were spread across multiple tools

  • Lack of integrations with accounting and business registration (CVR)

  • Customer service lacked a centralized overview of inquiries

How We Built the Solution

For Bryghuset Møn, we established a complete CRM setup with features that provide clarity and save time:

 

  • CRM as the central hub – integration with Business Central ensures that financial data can be viewed directly in the CRM without needing to switch systems

  • Sales process optimization – setup of pipelines and workflows, making sales stages clearly defined and easier to manage

  • Customer segmentation – creation of segments within the CRM, allowing targeted communication and follow-ups with the right customers

  • Newsletter functionality – transition from Mailchimp to Zoho Campaigns, integrated with the CRM so future newsletters can be tailored based on customer profiles

  • Support and tickets – implementation of Zoho Desk, enabling customer service to handle inquiries in a structured way with full oversight

  • Business registration lookup – automatic retrieval of company data, allowing new contacts to be correctly created in just seconds

  • Onboarding and quality assurance – ensuring the entire team can quickly adopt the system, with the option to add dashboards and additional reporting in the future

The result

Today, Bryghuset Møn has a modern CRM that brings the entire business together:

  • More time for customers – less time spent on manual administration

  • Improved customer service – inquiries are handled quickly and all in one place

  • More reliable and accurate data – automatic business registration lookups and integrations reduce errors

  • A system that grows with the company – from sales and support to finance and communication

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Før havde vi information liggende mange steder, og det tog tid at finde rundt i. Nu har vi ét system, hvor alt hænger sammen – det giver os mere tid til kunderne og til at fokusere på det, vi er bedst til: at brygge øl.

Thomas Stecher

Indehaver

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