Case Study

Automating and Scaling in a High-Demand Industry

What is SundVikar?

SundVikar is one of Denmark’s leading temp agencies within the healthcare and educational sectors. With a vast network of professionals and clients, SundVikar plays a crucial role in ensuring flexible staffing and high-quality care for those in need. As the company continued to grow, the need for a more efficient, automated system became essential. ZRM partnered with SundVikar to implement a tailored Zoho CRM solution, streamlining their sales processes, customer management, and marketing efforts.

Challenges and Pain Points

SundVikar faced several operational challenges due to increasing demand and expanding services:

  • Fragmented Customer Management: The lack of a centralized system made it difficult to manage clients, leads, and ongoing engagements efficiently.
  • Manual and Time-Consuming Processes: Sales and follow-up tasks required extensive manual work, leading to inefficiencies.
  • Lack of Marketing Automation: Engaging new leads and keeping existing customers informed was labor-intensive, with limited automation options.

 

These challenges highlighted the need for an integrated CRM system that could support SundVikar’s growth while ensuring efficient customer handling and optimized workflows.

The Solution

ZRM developed a customized Zoho CRM system tailored to SundVikar’s specific needs, integrating key tools to enhance productivity and customer engagement. The solution included:

 

  • Centralized CRM Platform: A unified system for managing clients, tracking sales performance, and maintaining a structured lead pipeline.
  • Automated Quotation and Reporting: Reducing manual effort and ensuring faster response times to client inquiries.
    Integrated Email Marketing Tool: Enabling automated lead nurturing, newsletter distribution, and targeted customer campaigns.
  • Social Media Management System: Allowing seamless content scheduling, posting, and performance tracking across all major platforms.

This transformation helped SundVikar eliminate manual inefficiencies, enhance customer interactions, and scale operations effectively.

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With the new digital solution from ZRM, we have significantly improved our workflows

We now have a much better overview of our processes and can work more efficiently with customer management and marketing – benefiting both our customers and employees.

Nicolaj Klinke

Sales Manager

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